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Guide to On-line Survey Technologies and the CMT
In House HTML Surveys

Description

A common approach used to deliver surveys on-line is to develop and deploy surveys in HTML, the code of the Internet. In essence the survey is set up as an html form. Organizations with access to resources with html coding capabilities have found this approach to be practical, when seeking to deploy the occasional survey. Service New Brunswick is using this approach to deliver a CMT based survey to evaluate its web presence.

Strengths

  • No need to purchase other software: HTML surveys can be deployed by staff with good programming skills.

  • Complete flexibility re look and feel of survey:As the surveys are developed in HTML, there are virtually no limitations re the look and feel (i.e. layout of survey).

Issues

  • Each survey has to be coded individually: Jurisdictions who have utilized this approach report that while suitable for occasional surveys, the cost and time required to develop multiple surveys becomes increasing difficult to bear. For example it may be difficult to access staff with sufficient html skills. Analysis must be handled separately. Data must be collected and transferred to a separate program for coding and analysis. This process can be time consuming and requires specialized training.

  • Cost of administering large number of multiple surveys is high.

Example: Service New Brunswick

Service New Brunswick adopted the use of In-House-HTML coding for its customer service-oriented 'Service Quality Survey'. Below is a screen shot of the survey. Obvious advantages to adopting this style of survey include the elimination of monthly maintenance fees and information privacy. The public will rest assured that "collected personal information will only be used by authorized government staff to fulfill the purpose for which it was originally collected or for a use consistent with that purpose".